We create Sonic identities that drive measurable results for our clients.

INDEPENDENT. AUSTRALIAN ROOTS. GLOBAL REACH.

Founded In Sydney Australia.

Years of agency operations.

Multi-international Awards.

Years of combined music industry experience.

Members of our team. Composers, Sound Designers, Producers, Psychologists, Strategists.

Sonic Branding pioneer in the Australia market.

Case Studies

Here’s some examples of how we’ve built distinctive sonic identities that drive recognition and deeper audience connections for our clients.

TPG

Explore how we gave TPG a bold new sound that captures their Restless, Bright, and Helpful personality and stands out in the crowded telco market.

Kayo

Discover how we gave Kayo a high-energy sonic identity that matches the thrill of live sport

nib Health Insurance

See how we created nib’s sonic identity, bringing their 'Curiously Charming' brand to life through sound.

Suncorp Bank

Hear how we created the sound of Queensland for Suncorp Bank, bringing their refreshed brand and “A bank you can feel good about” tagline to life in audio.

The Ring

We gave The Ring Magazine a bold new sonic identity, from anthemic brand music to a knockout sonic logo, reigniting the sound of boxing for a new era.

Panadol

Discover how we created Panadol’s enduring brand anthem. A sonic theme refreshed and reimagined for every new campaign, keeping the music as trusted and recognisable as the brand itself.

Binge

See how we gave Binge its own sonic logo, a bold audio signature for Australia’s iconic entertainment streaming service.

Employment Hero

Uncover how Smith & Western gave Employment Hero a bold new voice and a powerful sonic identity to match their rebrand.

Medibank

Explore how Medibank evolved its iconic jingle into a sophisticated sonic identity, ensuring the sound of Caring, Inspiring, and Courageous is consistently heard across every touchpoint and featured in countless advertising campaigns.

Event Cinemas

Step inside the sound of cinema and discover how Smith & Western built the full sonic world of Event Cinemas.

Westinghouse

Find out how we helped Westinghouse stand out with a fresh, feel-good sonic identity.

McDonalds

Hear how we reimagined the iconic McDonalds Big Mac jingle through the decades for its 50th anniversary.

Services

Sonic Identity

Sonic Brand Strategy
Sonic Logo & Identity
Master Brand Track
Sonic Asset Production
Sonic Testing

Music Production & Audio Post

Original Composition
Sound Design
Voice Over Casting and Recording
Audio Post

Brand Activation

Advertising & Social Media
Branded Content & Podcasts
Events & Experiences
Digital & Virtual Worlds
Products & Devices

Brand Management

Sonic Guidelines
Research
Licensing & Legals
Music Supervision
Performance Tracking

What is sonic branding?

Sonic branding pumps up the noise of your brand. It’s where strategic marketing meets captivating music and sound to amplify your brand into the consciousness of your audience across your entire brand ecosystem.

why sonic branding matters?

As the world tunes into audio, sonic branding is becoming the heartbeat of the modern brand identity. The evidence is loud and clear, a uniquely crafted audio identity can ramp up brand recognition and recall exponentially.

building your sonic identity

Using our proprietary SonicBoom process, we create sonic identities that maximise your brand's impact through strategic use sound, music, and voice. Whether it’s a suite of brand music, a sonic logo, podcast, TV commercial or even button noises on an app our custom brand soundtracks ensure consistency at every stage of your customer journey.

How Sound Connects

Sound Moves People

The most unforgettable brand moments begin with a feeling. Sound ignites that emotion and locks it in memory.

Audio Leaves an Imprint

Great audio leaves a trace. A single motif can imprint your brand long after the message fades. That’s not noise, that’s an emotional imprint.

In Tune With Culture

Trends move fast but sound moves faster. The right sonic identity keeps your brand in step with culture, not trailing behind it.

Sound Means Business

Sound isn't just heard, it drives behaviour. When built with strategy, sonic branding turns emotion into action and awareness into measurable impact.

Unskippable

When the right sound hits, people lean in. The right sound cuts through the noise, and keeps your audience right where you want them.

One Brand. One Sound.

A consistent sonic identity ensures your brand stays sharp, aligned and instantly recognisable across every platform.

Testimonials

“We’ve had the pleasure of collaborating with Smith & Western across several projects. They consistently bring distinctive ideas, adapt quickly to feedback, and offer a strong range of creative options. We’ve especially appreciated their ability to capture the energy and character of the brands we’re building. The results have landed well with our team and clients, helping to bring the vision to life in an impactful way.”

James Duru

Principal, DesignStudio APAC

“Reunion has turned to Smith & Western time and again for all things audio, there’s simply no one else operating at their level. Most recently, we wrapped up a sonic branding project for Rest Superannuation. The process was highly professional, detailed, and collaborative, involving several rounds of nuanced creative development. The result: a very happy client and a brand-defining sonic device.”

Oliver Beeston

Partner ‑ Creative, Reunion Agency

From sonic branding and sound design, to voice over recording and music composition, we partner with Smith & Western Studios for all our audio needs. Their studio is fantastic and the team always takes care of us, so we look forward to attending audio sessions with our clients.

Mike Tosetto

Director, Never Sit Still

Working with Smith & Western is fun, engaging and rewarding. They’re passionate experts in the field of sonic branding and have a knack for authentically capturing the vibe of a brand’s personality and attitude through music and sound … which is a tough gig!

Harley Augustine

Executive Planning Partner , TBWA\ Melbourne

The relationship we’ve developed working with S&W has been an extremely important one for us at The Star. Time and time again they’ve blown us away with their creativity, their collaborative approach and their ability to work to the tight deadlines we often throw at them. They’re true partners to our business, and a valued extension to our in-house agency.

Marnie Darren

Managing Partner, House Creative Agency, The Star

You made our brand sing!

Krista Blythe

Marketing & Brand Experience Leader, TPG

MAKE YOUR SONIC BOOM